Content Marketing & CRM Specialist

Writer. Strategist. Retention thinker.

I write content people enjoy reading
and marketing teams enjoy measuring.

Portrait of Deepika
Ideas, campaigns
and too many tabs ✍
SEO contentCRM journeysWhatsApp campaignsD2C storytellingPerformance creativeLanding pagesSEO contentCRM journeysWhatsApp campaignsD2C storytellingPerformance creativeLanding pages
Campaign work

Retention Marketing

CRM · Lifecycle Marketing · Customer Journeys · Conversion

Branding & Content | Influencer Marketing

Influencer Marketing

Creator strategy Influencer campaigns Briefs Scripts Content direction UGC

From finding the right creator angle to shaping the final story, I build influencer content that feels native to the creator while staying true to the brand.

▶ Reels play here · scroll for more →
10M+
Monthly Views

Content reaching 10M+ views each month across social platforms.

Brand & Social · E-commerce

E-Commerce & A+ Content

Amazon A+ · Product Pages · Product Copy · Packaging · Marketplace Content

The honest version

I learned content by doing it, reviewing it and fixing what did not work.

That is why I care equally about the idea, the execution and what the numbers say afterwards.

About me

About Me

Hi, I’m Deepika — a content strategist and writer with 4+ years of experience creating content that connects brand goals with what audiences actually care about.

I’ve worked across SaaS, D2C, e-commerce, and digital marketing, building everything from SEO-led content and website copy to CRM campaigns, social content, ad copy, video scripts, and product storytelling.

At Dancing Numbers, I work across brands including Dancing Numbers, Sleepsia, and HOMIES, combining strategy, creativity, and performance thinking to create content that doesn’t just look good — it has a job to do.

I enjoy figuring out what to say, who to say it to, where to say it, and why it should work. Whether it’s bringing organic traffic, improving retention, making a product easier to understand, or turning an idea into a scroll-stopping script, I like being involved from the strategy to the final execution.

What I bring to the table
StrategyResearch, audience insights, content planning & customer journeys
SEOSearch intent, content ecosystems & organic growth
CopyWebsite, ads, CRM, social & conversion-focused messaging
StorytellingScripts, product narratives & brand communication
ExecutionFrom the first idea and brief to the final piece of content
Performance mindsetCreating content with a clear purpose and measurable outcome

Strategy → Story → Execution → Results

SEOWhatsAppEmailRCSSMSShopifyMeta creativeContent opsAI-assisted research
What I bring to a team
“A content person who can zoom out to the strategy, then zoom back in and fix the headline.”
Let’s make something useful

Have a role, project or interesting problem?

I’m open to content strategy, content marketing and CRM opportunities where strong writing and customer thinking matter.

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